Paid Social Advertising
(1) Monthly Photo Shoot
In a pay-to-play game, social media advertising is a must for brands. Why is it so important? For starters, organic reach is down across most of the major networks. The days of simply posting on social and expecting all your followers to see everything are over.
Actually, that mindset has been gone for a few years. It’s all about how you target your audience, build customer journeys and get people to your site to make a purchase. Paid social media strategies help with exactly that.
But the real challenge is understanding the in’s and out’s of social media advertising, how to get started, what to spend and how each network operates. That’s a lot to consider for even the most experienced brands on social media. When it comes to social ads, Facebook and Instagram are kings. But advertising on Facebook and Instagram can be very daunting. Even as you become familiar with the ad platforms, you’ll find new features being released every month.
There are hundreds of ways to target and change your ads depending on your marketing goals. Building audiences, targeting specific users, re-targeting certain groups and measuring success is key to any brand utilizing social media advertising.
It’s important to understand the basics of social media advertising. Every organization operates differently, so having a strategy tailored to your specific needs is ideal.
We will work closely with you on:
Creating dynamic and engaging advertisements across all social media platforms.
Developing and closely monitoring daily ad spend budgets.
Defining your advertising targets, look-a-like, and custom audiences to deliver hyper and re-targeted advertisements, creating top of mind.
Integrating Facebook Pixel with your business’s website for tracking customer interactions, allowing you to automatically create custom audiences of potential customers who have visited and/or taken specific actions on your website.
Building out specific advertising campaigns to drive traffic to your business’s website and increase sales.
Reporting on specific social media advertising analytics for continual advertising optimization.
The list goes on and on. Now, before I lose your attention —