Community and Social Media Management
Social media has become the go-to channel for customer care, content curation and branding for modern businesses. There’s a reason why keen attention to detail to your company’s social accounts is a top priority. As a result, social and community management is vital for your brand’s social media efforts.
It's important to constantly test new strategies, new content, and new campaigns. This means both running tests and analyzing the results to constantly iterate and improve your marketing strategies.
Adapting content specifically for each social network also yields more clicks and leads. For example, tweets including both a link and an image optimized for the platform yielded 55% more leads than tweets with just a link. Adapting and creating content for each specific network is critical to driving results.
Providing customer service on social media allows you to respond to customer problems in the way they want to communicate with you. Plus, it can be a lower-cost way of responding to customer issues, especially compared to a phone call, which will typically require more time for the same response. Also, because social media is a public forum, you can use these opportunities to showcase your customer service as a company differentiator and amplify happy customer messages as a form of marketing.
Content curation, hunger for information, effective monitoring, professional on-the-spot communication skills, quick decision-making, and good judgment are all positive traits for effective community management.
We will work closely with you on:
Building and managing your business’s social media profiles and presence.
Designing and implementing social media strategies to align with your business’s goals.
Generating, editing, publishing and sharing engaging content daily.
Communicating with your followers, responding to queries in a timely manner and monitoring customer reviews with the goal of customer retention.
Creating a unified brand voice by boosting brand awareness across social platforms.
Social listening and engaging in relevant social discussions about your business, competitors, and/or industry, both from potential and existing customers.
Reporting analytics and other social metrics to improve your social marketing strategy.
But I know you and you want more…